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Valens Company to set up Green Roads kiosks in U.S. malls

Kelowna, B.C.-based cannabis products manufacturer Valens Company Inc. has announced that its wholly-owned subsidiary Green Roads Inc. has entered into an agreement with Signifi Solutions Inc. to place cloud-managed smart kiosks in various major mall locations in the U.S.

Initial mall locations are in New York, Florida, Arizona, Texas, and Colorado, among other states, and the agreement also includes the potential for an additional 60 mall locations in 2022. The first kiosk is expected to go live in June 2022 and is expected to include a full assortment of Green Roads products.

“This partnership gives Green Roads access to some of the largest mall locations in the U.S., thereby increasing overall brand awareness and opening a new revenue opportunity given the premium mall high foot traffic,” Valen CEO and chair Tyler Robson said in an April 21 statement. “This opportunity combines world-class wellness products produced by Green Roads with cutting-edge smart kiosk technology developed by Signifi Solutions and premium mall locations. We intend to offer a full array of Green Roads products in smart kiosks and using technology that we expect to be able to gather and understand both sales data and customer demographics on a real-time basis.”

“To our knowledge, no other CBD company has combined this level of technology with the sale of its products,” Robson added.