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Atlas Global introduces new CEO, CFO

February 1, 2023  By Grow Opportunity Staff

(Globe Newswire) Vancouver — Atlas Global Brands Inc., a cannabis company with expertise across the cannabis value chain introduces Bernie Yeung as CEO and Jason Cervi as CFO effective Jan. 31, 2023.

Bernie and Jason joined Atlas Global as general manager, head of global operations and head of finance and administration, respectively, for the purposes of a transitional period. Their executive appointments are part of Atlas Global’s transition to a publicly traded company. Bernie succeeds Sheldon Croome, co-founder of Atlas Growers.

“Bernie’s extensive experience and impressive track record of driving growth, profitability and operational excellence in the cannabis industry made him the ideal leader for Atlas. Jason is a talented finance executive with public company and operational experience in highly regulated industries. We are confident that both Bernie and Jason will provide strong leadership as we bring together multiple companies across different cultures, locations and specialty areas.” — Elan MacDonald, director, Atlas Global

Bernie is an accomplished sales and market executive, with almost 20 years of experience in cannabis, alcohol and consumer packaged goods industries. Bernie has held senior executive roles in cannabis, including leadership positions with multiple publicly traded licensed producers. He is the former senior vice president, sales & marketing for Aphria and the newly merged Tilray.


Previously, Bernie was the head of marketing for Brown Forman (parent company of Jack Daniel’s). Bernie has international experience with Dr Pepper Snapple Group and has experience navigating regulated industries with controlled products. Bernie has an MBA from Laurier University and an honours bachelor of commerce degree from York University.

Jason has over 20 years of experience working in large global publicly traded organizations with market capitalizations in excess of US$10 billion, across several highly regulated industries including health care, medical devices, aerospace and defense, with extensive background in building and leading high performing teams. Jason has deep technical and operational knowledge and expertise in M&A and business integrations. Jason is a chartered professional account and holds a bachelor of commerce degree with a minor in economics from DeGroote school of business at McMaster University.

“On behalf of the board, we would like to extend our sincere thanks and appreciation to Sheldon Croome, for his leadership during both before and while executing the merger of Atlas Global.” — Elan MacDonald, director, Atlas Global

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