BevCanna acquires exclusive licence for Keef beverages
May 6, 2020 By Grow Opportunity staff
BevCanna Enterprises Inc. and Keef Brands are both looking to expand its reach in the infused beverages market.
Under a new agreement, BevCanna has acquired exclusive licensing for Keef’s line of infused beverages in Canada. The agreement also gives the company access to Keef’s manufacturing partners in the United States to co-pack and distribute BevCanna’s cannabis-infused beverage products for the American market.
“This partnership with Keef Brands is a fantastic opportunity for BevCanna,” said John Campbell, BevCanna chief strategy officer. “It’s a strong combination, with excellent potential for both companies.”
The co-packing and distribution arrangements will give BevCanna the opportunity leverage the extensive Keef manufacturing and distribution network, which includes thousands of licensed dispensaries and delivery services across Colorado, California, Arizona, Nevada, Michigan, Oklahoma, and Puerto Rico.
If Keef expands into Mexico, the parties have agreed that the same terms that apply to the United States and Puerto Rico would apply to the Mexican market.
The agreement is for an initial term of three years with a subsequent three-year renewal, at BevCanna’s option.
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