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Canadian Cannabis Tourism stakeholders join alliance, members approve organization by-laws at founding AGM

November 15, 2022  By Grow Opportunity Staff

(CCTA) Vancouver — Cannabis sector and tourism leaders from across the country are being invited to join the Canadian Cannabis Tourism Alliance (CCTA) after members approved the new organization’s by laws at their founding meeting earlier this month.

The CCTA was established to help make Canada the premier cannabis tourism destination in the world.

“As the first and only G-7 country to federally legalize the multi-billion-dollar recreational cannabis industry, Canada is in a position to be a global leader in setting international precedent around socially responsible cannabis tourism. Canada’s reputation as a safe agri-tourism destination that incorporates vineyards and craft breweries offers the same value-added benefits for cannabis.” — CCTA president Susan Dupej, PhD

“With our governance framework established, our national Cannabis Tourism Alliance is inviting cannabis sector leaders and tourism stakeholders of all sizes and from all regions to join our movement.” — VP CCTA, Anthony Carnevale


The CCTA is a not-for-profit organization composed of experienced professionals from a diverse range of businesses and associations with an interest in cannabis tourism and a desire to support Canada’s post-pandemic economic recovery – in both rural and urban spaces.

CCTA activities are focused on:

  • Education

  • Partnership development

  • Public affairs

  • Facilitate business development and job creation opportunities for members

Cannabis tourism presents an economic opportunity for both the recovery and growth of a national industry that, prior to the pandemic, contributed $105 billion to Canada’s GDP, but between 2019 and 2020 endured a significant loss of $52 billion.

According to a recent report, 29 per cent of all active leisure travellers in the U.S. are interested in cannabis-related activities while on vacation. Along with adult-use cannabis sales in Canada reaching $2.6 billion dollars in 2020, cannabis-related travel motivations point to economic opportunities for untapped demand for incorporating cannabis into travel experiences.

“With travel restrictions lifted around the world, now is the time to start conversations with tourism industry leaders, federal, provincial, Indigenous, and municipal governments about Canada’s unique cannabis tourism opportunity to create thousands of jobs and untold millions of dollars in new government revenue. Dupej.” — President, CCTA, Susan Dupej

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