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Canadian rapper Drake invests in new cannabis brand


October 15, 2021
By The Canadian Press

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Drake joins OVO co-founder and producer, Noah “40” Shebib as an investor, partner and advisor in cannabis brand, Bullrider. (CNW Group/Bullrider)

Drake has invested in a Toronto cannabis company months after his partnership ended with Canopy Growth Corp.

Bullrider announced the rapper’s involvement in the pot company Oct. 15, but did not share the size of his investment.

Bullrider says Drake will also take on a partner and strategic adviser role and help develop the company’s strategy for the North American market.

Drake had been dabbling in the Canadian cannabis market with his More Life Growth Company, which partnered with pot giant Canopy Growth in 2019, before the two parted ways in June.

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Drake collaborator and producer Noah “40” Shebib co-owns Bullrider, whose products he credits with helping him manage multiple sclerosis.

The company is working on opening a farmgate cannabis store in Brampton, Ont. this month.


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