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CannTrust launches new brands for adult recreational market

On the heels of a new supply deal with the Ontario Cannabis Store, cannabis producer CannTrust has launched three new lines of cannabis products targeting the adult recreational market.

August 22, 2018  By Mari-Len De Guzman

CannTrust's three new brands liiv

The new brands – liiv, Xscape, Syner.g – will be available on the market once it opens on Oct. 17. The three brands and their complementary strains have been specifically cultivated for different consumers, whether it is a new user or a more educated connoisseur, the company said.

“We are thrilled to launch liiv, Xscape and Synr.g into the recreational cannabis market this October. This is an historic time for the Canadian cannabis industry, and we are excited to be at the forefront,” said Brad Rogers, president, CannTrust. “Our focus is on providing a variety of cannabis options, specially curated to meet the needs of all age-legal Canadians.”

Related: Ontario announces supply deals with 26 LPs

CannTrust distinguishes the three brands as follows:


liiv: For the educated user who knows what they want, liiv has got what they need to meet their daily challenges head on. It features strains already popular with experienced users and provides cannabis products in formats beyond dried flower and pre-rolled joints – oils and capsules – which offer additional flexibility and convenience beyond smoking or vaporizing.

Xscape: Xscape strains are carefully curated for specific experiences, making it easy for consumers to choose the right strains for their adventures. Whether it’s Walk the Dog (perfect for, well, walking the dog) or Flix N Chill (nudge, nudge), Xscape has a strain for that. Xscape helps to eliminate consumer confusion by giving them the reference points they need to guide their imagination and their choices. Xscape products come in dried flower and pre-rolled joints.

Synr.g: This unique collection of flavour-first strains is great for consumers who like to keep things social. Whether it’s date night, a dinner party or something else entirely, the Synr.g strains have been crafted to enrich every gathering. These sharable products come in dried flower and pre-rolled joints.

CannTrust also noted its next generation of products is already in the pipeline in anticipation of the addition of edibles and cannabis-infused beverages to the recreational market in 2019. Future offerings are expected to include single-serve brewing pods for Keurig brewers and a line of beverage product offerings, including a ready-to-drink sports drink that aids in recovery post-workout.

CannTrust products are grown in its new, first-of-its-kind greenhouse using perpetual harvest technology that produces flower more efficiently and at better quality levels than indoor facilities of the past, the company said. The facility is currently operating at an annualized output estimated at 50,000 kilograms, and to meet projected demand, a new 600,000 sq. ft. expansion is already funded and underway. Once the Niagara facility is fully operational, output will more than double to over 100,000 kilograms and will set new standards for cost effectiveness in the marketplace, the company added.

The Ontario Cannabis Store early this week announced supply deals with 26 licenced producers “to ensure that a safe, diverse and high-quality supply of cannabis is ready and available upon legalization this fall.”

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