January 25, 2023 By Grow Opportunity Staff
(Globe Newswire) Toronto — Entourage Health Corp., a Canadian producer and distributor of award-winning cannabis products and brands, is pleased to announce Color Cannabis as a winner of the 2022 ADCANN Award for Canadian Marketing Campaign of the Year. The ‘Just Add Color’ campaign educates consumers on the correlation between the colour associated with a particular strain and its potential effect on moods.
Across Canada’s cannabis industry, the ADCANN Consumer Choice Awards celebrate exceptional creativity in marketing and advertising. Over 120,000 votes were cast across 14 categories to select the best campaigns, companies, and individuals recognized for being industry disruptors.
The award underlines Color’s ability to enrich the experience of the consumer through its products. Speaking to the brand’s overall success in the market, ‘Mango Haze’ was a top seller for 2022 in the pre-rolls category on OCS.ca, Ontario’s online cannabis retailer which delivers to consumers in every corner of Ontario.1
“This category-defining campaign reflects the creativity and expertise of our accomplished teams. With this campaign, we have redefined how consumers react to brands and products, setting a new industry standard that exceeded expectations. It is a great honour to be included with such an esteemed group of industry leaders and we’d like to congratulate all the nominees.” — Nikki Thomas, director of marketing, commercial brands
Color Theory was a concept developed in collaboration with Toronto-based creative agency, Scale Projects and ideation partner, Smaller Agency.
Throughout January, Color and Saturday introduced a variety of innovative products through the expansion of the company’s product portfolio. In the following months, consumers will continue to have access to new cultivars.
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