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Industry Updates News Cultivation Legal
Figr offers new program for the craft cultivator


November 7, 2019
By Grow Opportunity staff

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Cannabis company Figr Inc. has launched a Craft Cultivator program to collaborate with local farmers to participate in the industrial hemp market.

In addition to helping them secure their individual hemp cultivation licences, the Figr Craft Cultivator program helps farmers in Southwestern Ontario (near its Simcoe-based facility) to diversify their crop and enter into the CBD market.

Figr president Harvey Carroll said in a statement on Nov. 6 that the company is looking forward to the program’s first hemp crop in October and plans for the 2020 crop cycle is already underway.

“Local farmers are at the heart of everything we do, which is why it is important to us that we support our partners in the communities in which we operate,” said Carroll. “Through this program, we’ll be with these farmers in Canada every step of the way to equip them with the agronomic knowledge, cultivars, inputs and best practices they need to successfully navigate industrial hemp cultivation.”

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Participating farmers have planted tens of thousands of cannabis plants to be used for CBD products. Consumers will be able to trace their product from source to sale through a traceability platform called SENTRI.

Figr Inc. recently received its Industrial Hemp Licence from Health Canada. Under the licence, the company and its subsidiaries can cultivate, process, import, export and sell industrial hemp consumer goods across Canada.