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Fire & Flower acquires Pineapple Express Delivery

Fire & Flower Holdings Corp. announced that it has completed the acquisition of delivery company, Pineapple Express Delivery Inc. (PED).

PED is one of the largest cannabis delivery services in the industry, boasting 40,000 deliveries per month across Canada. As part of the purchase, Fire & Flower assumed and repaid $5.15 million in debt owed by PED.

“The acquisition of Pineapple Express Delivery marks the final step in building, what we believe to be, the cannabis industry’s first end-to-end consumer technology experience,” said Fire & Flower CEO Trevor Fencott. “With a full omni-channel retail strategy, a data-driven analytics platform, and now same-day, last-mile delivery capabilities, we’ve developed an asset-light technology stack that can support the entire cannabis retail ecosystem, from initial customer acquisition, through product discovery, ultimately ending at the customers’ front door.”