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Fire & Flower announces cannabis distribution agreement with Manitoba Liquor & Lotteries


April 18, 2022
By Grow Opportunity staff

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Cannabis technology developer and retail platform Fire & Flower Holdings Corp. has announced that its wholly-owned subsidiary Open Fields Distribution has entered into a one-year cannabis distribution agreement with Manitoba Liquor & Lotteries (MBLL).

Under the agreement, Open Fields will offer distribution of recreational cannabis products from licensed producers to retailers in the province of Manitoba at the direction of the MBLL. The move extends the existing Open Fields business, which offers wholesale and distribution services in Saskatchewan, into a second province.

In an April 14 news release, Fire & Flower officials said the agreement “leverages [the] significant experience” of the company’s recently acquired logistics and delivery subsidiary, Pineapple Express Delivery.

“Open Fields was selected as part of a competitive RFP process to provide cross docking services in the province of Manitoba and we are delighted that MBLL has trusted our business to provide these services,” Fire & Flower CEO Trevor Fencott said in the release. “Open Fields and Pineapple Express Delivery have significant experience in servicing retail customers in the provinces of Saskatchewan and Ontario and extending these services into an additional province creates scale and efficiency for the wholesale business segment. We will look to continue to pursue business opportunities and acquisitions that drive additional revenue by adding value to existing business segments.”

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