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Fire & Flower expands digital retail reach with Cova partnership

Fire & Flower Holdings Corp. in Edmonton, Alta. is looking to boost its digital retail platform.

On Jan. 27, the company announced that it is entering a strategic licence agreement with Cova Software Solutions Inc. This agreement will allow Cova to provide Fire & Flower’s Hifyre platform to its customers, including the Spark Perks program and the Fastlane ‘click-and-collect’ service.

“The addition of industry-leading digital retail products developed by Hifyre to the Cova platform is a key differentiator in our offering to cannabis customers,” Gary Cohen, Cova chief executive, said in a statement. “This strategic agreement will allow Cova to rapidly deploy ‘click-and-collect’ service to customers in the Ontario market, given the province’s recent announcement of permitting this service.”