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Flowr Corp.’s BC Black Cherry wins Highlife Cannabis Cup

The Flowr Corporation’s latest strain, BC Black Cherry, received the top award for the inaugural Highlife Cannabis Cup.

The competition is organized by marketing firm, Sessions Enterprises, looking at B.C. cannabis products from three licensed producers and three micro-cultivators.

“The Highlife Cannabis Cup is a way to bring fun back into the cannabis industry, engage with consumers and highlight premium products,” said Jamie Norrish, Founder and CEO of Sessions, in a press release. “The competition will showcase the companies and brands that have been able to supply high quality products and will help to educate consumers about what makes a premium product and the quality now available in the legal industry in a fresh and entertaining way.”

“This win for BC Black Cherry follows on the success last year when Flowr’s flagship strain, BC Pink Kush, was named top indica, dried flower in Canada by KIND magazine,” commented Tom Flow, co-founder and interim chief operating officer of Flowr. “We are excited to build on this with the launch of our upcoming strains, which we expect in the second half of this year.”