Former SC Johnson and Pepsi executive joins cannabis beverage company
Cannabis edibles and beverage supplier Sproutly Canada has hired Melise Panetta to the senior leadership team as vice-president of sales and marketing to focus on the company’s branding, marketing and sales objectives of becoming a leading cannabis formulations company focused on beverages.
December 5, 2018 By Grow Opportunity Staff
Panetta most recently led the sales strategy as director of sales for SC Johnson, a privately held global consumer packaged goods company, responsible for delivering profitable category and brand growth for 200+ customers across multiple classes of trade including Sobeys, Save on Foods, London Drugs, and Federated Co-op among others. Prior to her role as director of sales, Panetta was head of marketing with responsibilities including realigning their investment strategy behind brands, establishing their strategic net revenue framework, and delivering strong market share gains.
Previous to SC Johnson, Panetta held roles of increasing responsibility at PEPSICO, Inc. for eight years, and most recently as senior marketing manager of corporate initiatives.
“We are very excited for Melise to be joining the Sproutly leadership team. She brings a tremendous amount of sales, marketing, and branding experience from established consumer packaged goods and beverage companies to Sproutly,” Keith Dolo, chief executive officer of Sproutly stated. “Her proven track record, along with her drive to form winning brands will allow Sproutly to successfully deliver on our product brand strategy.”
Panetta holds a master of business administration from York University and a bachelor of science in biology, honours, from the University of Western Ontario.
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