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High Tide welcomes Alberta’s decision to allow private label cannabis sales

June 4, 2024  By Grow Opportunity Staff


(CNW) Calgary — High Tide Inc., the high-impact, retail-forward enterprise built to deliver real-world value across every component of cannabis, welcomed the announcement by Alberta Gaming Liquor and Cannabis’ (AGLC) that it has amended its Retail Cannabis Store Handbook to allow private label cannabis sales.

This is good news for High Tide’s Cabana Cannabis Co. brand which is already in-market in Ontario, Manitoba and Saskatchewan, and for the newly acquired Queen of Bud brand, which is also available in Ontario. The company looks forward to bringing both brands to Alberta consumers as soon as possible.

“I am thrilled to see the AGLC take action to join other Canadian provinces in allowing private label cannabis sales after years of advocacy from High Tide and other industry partners. This news, which follows Alberta’s earlier decision to allow cannabis pop-ups at adults-only festivals and tradeshows, Ontario’s decision to double its retail cannabis store cap per entity and Manitoba’s recent moves to eliminate the provincial SRF and pause new controlled access licenses, is evidence of growing regulatory tailwinds. It also demonstrates that Canadian provinces are beginning to recognize the importance of creating regulatory environments that support a healthy and growing legal cannabis sector,” said Raj Grover, founder and CEO of High Tide.

“While Canna Cabana’s size and scale will allow it to benefit from this announcement, other retailers will also be able to take advantage of private label sales, thus improving consumer choice and product differentiation within the legal cannabis sector. Licensed producers will also benefit by being able to move biomass and improve sales on their end. This decision makes our recent acquisition of Queen of Bud even more timely. I can’t wait to see both our Queen of Bud and Cabana Cannabis Co. products on Alberta shelves in the near future,” added Mr. Grover.

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