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Kristen Bell launches CBD skincare brand with Cronos Group

Cannabinoid company Cronos Group announced that it has collaborated on a new CBD skincare brand with American actress, Kristen Bell.

The new Happy Dance collection features a body butter, a coconut melt and a bath bomb. All products are said to be formulated with clean ingredients and high-quality CBD from full-spectrum hemp extract.

In a company statement, Bell said she was first introduced to CBD through Lord Jones, another brand by Cronos Group.

“As a working mom, I turned to CBD skincare as a way to turn down the volume of my life and CBD products have since become an essential part of my self-care routine,” said Bell. “Having been involved in all aspects of bringing this new brand to life, from the formulations to the packaging, I couldn’t be happier to launch Happy Dance today.”

Happy Dance products are vegan and cruelty-free and tested for heavy metals, microbiological contaminants, residual solvents and pesticides. Each product formula is evaluated through clinical testing according to cosmetic industry standards. Every product also features traceable lot codes allowing customers to review product Certificates of Analysis.