Lifeist’s CannMart brand Roilty secures market share gains
February 22, 2023 By Grow Opportunity Staff
(Globe Newswire) Toronto — Lifeist Wellness Inc., a health-tech company that leverages advancements in science and technology to build breakthrough companies that transform human wellness, today announced that CannMart’s in-house brand Roilty has secured significant market share gains in Alberta, Ontario and the Prairies at one of Canada’s largest cannabis retailers.
Roilty performance highlights across Canada:
- Ranked No. 1 overall concentrates brand across British Columbia, Alberta, Ontario, Saskatchewan and Manitoba
- Ranked 3rd best selling live resin brand in Alberta, 9th in Ontario and 1st in Saskatchewan
- Ranked 5th best selling shatter brand in Alberta, 7th in Ontario and 1st in Saskatchewan
Notably, Roilty has become the most popular overall brand in concentrates in one of Canada’s largest retailer networks, with 23 per cent market share in the premium concentrates sub-category (live resin, diamonds), and 28 per cent market share in the mid-range sub-category (shatter, sugar wax).
Roilty live resin has three SKUs in Alberta, capturing 16 per cent market share; and with only one live resin SKU in Ontario Roilty has 5 per cent market share in the sub-category, and 30 per cent in Saskatchewan with five SKUs. Roilty shatter products have 4 per cent market share in Alberta and Ontario, most notably with only one SKU in Ontario, the Roilty Shatter Pack which launched in December 2022, and 50 per cent market share with four SKUs in Saskatchewan.
On average live resin is growing unit sales by 97 per cent month over month across Alberta, Ontario and Saskatchewan. Additionally, Shatter is growing 38 per cent, and Distillate and BHO Carts are growing 10 per cent.
“Roilty’s success is being driven by our ability to cultivate strong relationships with the provincial boards and our high velocity to market with new products. We have substantially expanded our portfolio assortment in the premium and mid-range concentrates categories in Alberta and Ontario, serving as a strong complement to our popular vape offerings. Notably, we’ve risen to the top of the retailer rankings despite not having a presence in the largest two categories of dried flower and pre-rolls as most others do, shining light on the strong brand loyalty and trust that Roilty is garnering among consumers, budtenders, retailers and provincial buyers.” — Daniel Stern, CEO, CannMart
“We credit Daniel and his team for building Roilty from scratch to Canada’s top concentrate brand in less than two years. During this time, Lifeist has made significant strides in improving its profitability, and a large part of this is due to CannMart’s focus on higher margin opportunities such as Roilty and the success they have had.” — Meni Morim, CEO, Lifeist
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