Lifeist’s CannMart to expand product offering in Alberta
December 19, 2022 By Grow Opportunity Staff
(Globe Newswire) Toronto — Lifeist Wellness Inc.’s wholly owned Canadian cannabis business unit CannMart Inc. is introducing seven new SKUs in Alberta for its award-winning in-house brand Roilty, including Roilty’s first-ever dried flower offering, as well as several complementary new products from Zest.
This latest product line expansion, which is expected by April 2023, will solidify the Roilty brand name among provincial buyers and retailers as one of the highest quality concentrates and vapes in the Canadian cannabis industry.
CannMart has grown its Roilty product line in Alberta significantly over the past year, from two SKUs in the in Fall 2021 to 16 currently. With the addition of the planned seven new SKUs, the number of active Roilty products in market in Alberta is expected to be 23. When SKUs from Master Distribution Agreement (MDA) partners are included, such as Zest, CannMart’s overall offering in Alberta will include 35 active SKUs between Roilty and MDA partners, a significant increase in portfolio and shelf space.
“There is no other way to view the product expansion success of Roilty than through the continued support and belief in the brand from provincial buyers, retailers and budtenders. CannMart continues to expand the Roilty product portfolio, taking advantage of our advanced extraction and manufacturing capabilities and leveraging the popularity of this award-winning brand across Canada. Developing, manufacturing, expanding, and promoting our proprietary brands is a key focus of our asset-lite, risk-mitigated model, and our continued progress is evidence of the success of this strategy.” — Daniel Stern, CEO, CannMart
Continued innovation and launch of first dried flower offering
The Roilty SKU expansion in Alberta includes two vape carts, two shatters in parchment, one live resin jar, one diamonds & terp sauce jar, as well as a dried flower SKU, Roilty Sunset Queen. Sunset Queen is Roilty’s first dried flower offering and launches the brand into the largest sales segment of the industry.
A true craft-quality flower, Sunset Queen brings bag and label appeal to support growing consumer demand. With over 28 per cent THC and over 3 per cent terpenes, the new dried flower product further supports the Roilty messaging of quality, affordable cannabis procured by cannabis enthusiasts.
Additionally, the product line expansion includes several new SKUs from Zest, one of CannMart’s MDA partners. Zest’s innovative and exciting extract infused pre-roll blends in multi-packs include live resin & diamond infused, shatter & diamond infused, live resin & shatter infused, and diamond & terp infused.
Zest also recently launched a new-to-market liquid diamond vape in Ontario. These additional SKUs from Zest will bring CannMart’s MDA portfolio to 12 active SKUs, representing 72 per cent growth in the province.
Additional accolade: Roilty nominated “Best Live Resin”
A successful 2022 for Roilty is bookended with a nomination for “Best Live Resin” by KIND Magazine at the annual KIND Budtender Awards, a nomination given by budtenders, store managers, and independent retail owners across Canada.
While this nomination did not garner a win this year, the excitement and support of Roilty as an approachable, quality concentrate brand among budtenders is a monumental win for CannMart, and further solidifies Roilty among the top brands in concentrates by the very people selling it.
“This nomination from KIND means a great deal, as it was voted on directly by the budtenders selling and consuming Roilty, as well as the competition. To be considered among these great concentrate brands speaks volumes about the quality product Roilty continues to bring to market.” — Daniel Stern, CEO, CannMart
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