By Dave Harrison
March 21, 2016, Barrie, Ont. — Tweed Inc. has unveiled a new look for its bricks and mortar operations and is announcing plans to open its newest site in this city.
“Canada is having a national conversation about cannabis and it is important that the conversation about regulated, reliable cannabis be accessible to all Canadians,” said Mark Zekulin, Tweed’s president.
“That is what Tweed Main Street will be all about. A comfortable, welcoming environment where Canadians can walk in to learn more and simply have a dialogue.”
Starting in southwestern Ontario and expanding strategically into other Canadian markets, Tweed Main Street will showcase the Tweed story to the public and create a space where Canadians can learn more about the regulated producers in the country.
Whether visitors are interested in medical use or just curious about the evolution of the sector, Tweed Main Street will be a welcoming environment designed to engage people in appropriate adult demographics.
Concurrently, Tweed will license its brand and provide training to an external partner, overseen by Justin Whitehall. He is a founder and former operator of Simcoe Holistic Health, a successful cannabis clinic that has operated in Barrie for the last three years.
“This is a dream come true for me,” said Whitehall. “I have experience running a cannabis clinic over the last three years, to me this is the most patient focused framework in Canada. I am thrilled to now be a part of Canada’s largest and most innovative cannabis company and to introduce Tweed to Canadians looking to learn more.”
Existing brick and mortar locations in Guelph, Etobicoke and Hamilton will be rebranded in the coming months.
Customers visiting Tweed Main Street locations will be able to purchase merchandise and Tweed Pantry items, and learn about the products and services Tweed and its affiliates offer to medical patients.
ABOUT TWEED INC.
Tweed Inc. is a Canadian company licensed under the Marihuana for Medical Purposes Regulations to produce and sell marijuana to authorized medical customers. It is a wholly owned subsidiary of Canopy Growth Corporation.
ABOUT CANOPY GROWTH CORPORATION
Canopy Growth is Canada’s first publicly traded medical marijuana company and the first geographically diversified producer with dual licences under the Marihuana for Medical Purposes Regulations.
Through its wholly owned subsidiaries, Tweed, Tweed Farms, and Bedrocan Canada, the company operates three state-of-the-art production facilities in Ontario and distributes marijuana across the country to Canadian patients managing a host of medical conditions.