MedReleaf gets permission to use iconic Woodstock brand
MedReleaf today announced it has entered into an exclusive licencing agreement with Woodstock Cannabis Company for use of the iconic Woodstock brand in the Canadian cannabis market.
Under the terms of the agreement, MedReleaf will grow and sell a variety of strains and formats under the Woodstockbanner, expanding the offering of products as regulations allow.
In August 1969, the Woodstock Music & Art Fair took place on a dairy farm in Bethel, NY. Over half a million people came to a 600-acre farm to hear 32 leading and emerging performers of the time play over the course of four days (August 15-18).
Jimi Hendrix, the Grateful Dead, the Who, Santana, Janis Joplin, The Band, Joan Baez and Crosby, Stills, Nash & Young were among the line-up. The Woodstock Festival will celebrate its 50th Anniversary in 2019, with events and celebrations planned to mark the continuing historic significance of the event.
"…The authenticity of Woodstock resonates with a wide segment of the population like no other brand," said Michael Lang, a principal of Woodstock Cannabis Company and one of the producers of the original festival.
"Together we are going to deliver an incredible consumer experience."
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