MedReleaf gets permission to use iconic Woodstock brand

MedReleaf Corp.
March 06, 2018
By MedReleaf Corp.
MedReleaf gets permission to use iconic Woodstock brand
Credit: The Wodstock Cannabis Company
MedReleaf today announced it has entered into an exclusive licencing agreement with Woodstock Cannabis Company for use of the iconic Woodstock brand in the Canadian cannabis market.

Under the terms of the agreement, MedReleaf will grow and sell a variety of strains and formats under the Woodstockbanner, expanding the offering of products as regulations allow.

In August 1969, the Woodstock Music & Art Fair took place on a dairy farm in Bethel, NY. Over half a million people came to a 600-acre farm to hear 32 leading and emerging performers of the time play over the course of four days (August 15-18). 

Jimi Hendrix, the Grateful Dead, the Who, Santana, Janis Joplin, The Band, Joan Baez and Crosby, Stills, Nash & Young were among the line-up. The Woodstock Festival will celebrate its 50th Anniversary in 2019, with events and celebrations planned to mark the continuing historic significance of the event.

"…The authenticity of Woodstock resonates with a wide segment of the population like no other brand," said Michael Lang, a principal of Woodstock Cannabis Company and one of the producers of the original festival.  

"Together we are going to deliver an incredible consumer experience."
Grow Opportunity

Stay in-the-know on innovative ways to manage your cannabis business, and grow better. Subscribe to our weekly eNewsletter and be the first to hear what’s new in this fast growing industry.

Add comment

Security code

Subscription Centre

New Subscription
Already a Subscriber
Customer Service
View Digital Magazine Renew

Most Popular

Latest Events

Wed Jun 12, 2019
Grower Day
Tue Jun 18, 2019

We are using cookies to give you the best experience on our website. By continuing to use the site, you agree to the use of cookies. To find out more, read our Privacy Policy.