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Ontario producer Up Cannabis reports ‘robust’ sales since legalization

“It is encouraging to see adult-use consumers choosing our products, and the response to our brand and product at the Ontario Cannabis Store (OCS), both officially and anecdotally has been overwhelming,” chief executive officer Jay Wilgar said in a statement. “We are pleased with how well the OCS has managed to handle such a high level of consumer demand immediately out of the gate.”

According to the OCS, adult-use consumers in Ontario placed approximately 100,000 orders in the first 24 hours of its operations, with 12,000 of those orders landing in the first hour after legalization became official.

In addition to Ontario, Up Cannabis products are currently being sold in British Columbia, Alberta and Nova Scotia, all of whom are reporting equally robust sales.

“We continue to work in lockstep with the OCS and all our other distribution partners to replenish inventory for sold-out products as required,” Wilgar said. “Ontarians are clearly reacting positively to the arrival of legal sales channels, quickly making the OCS a trusted source for adult-use cannabis sales.”

Up Cannabis has built distribution networks with five provinces to-date. The company has been cleared as a supplier of cannabis to registered Saskatchewan Retail and Wholesale Permit Holders. Up Cannabis was also selected to supply cannabis to the Nova Scotia Liquor Corporation and has formalized supply agreements with the OCS, and the Alberta Gaming, Liquor & Cannabis Commission, in addition to having a signed Memorandum of Understanding with the British Columbia Liquor Distribution.