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Supreme Cannabis appoints new president and CEO

April 27, 2020  By Grow Opportunity staff

Beena Goldenberg, president and CEO of Supreme Cannabis Company (Credit: Supreme Cannabis Company Inc.)Beena Goldenberg, president and CEO of Supreme Cannabis Company (Credit: Supreme Cannabis Company Inc.)

Beena Goldenberg, former CEO of Hain-Celestial Canada, is now the new president and chief executive officer of Supreme Cannabis Company Inc.

She succeeds Colin Moore, who was interim president and CEO since January 2020. Moore assumed the role following former CEO Navdeep Dhaliwal announced his sudden departure and former Chief Advocacy Officer John Fowler, “parted ways” with the company in October 2019.

According to the company’s statement on April 27, Moore will continue as a director of the company and as an advisor to Goldenberg, providing support throughout the transition until the end of July 2020.

“The board and I are thrilled to welcome Beena Goldenberg to lead the company,” said Supreme Cannabis’ board chairman, Michael La Brier. “Beena is a proven, entrepreneurial leader in the Canadian CPG sector who will apply her passion and expertise in marketing and manufacturing to Supreme Cannabis’ brands and operations and capture the vast opportunities within the Canadian and global cannabis industries.”


Goldenberg brings with her more than 30 years of experience in the Consumer Packaged Goods sector. Before her 15 years in Hain Canada, she held senior leadership and marketing roles at Catelli Foods Corp., Parmalat Canada and Pillsbury Company Ltd. She also served on the Board of Food and Consumer Products of Canada, the largest CPG industry association, since 2008.  She holds a Bachelor and Master’s of Engineering (Chemical) from McGill University.

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