The Valens Company launches white label infused drinks
March 5, 2020 By Grow Opportunity staff
The Valens Company announced a new line of cannabis-infused beverages
The company, formerly known as Valens GroWorks Corp., released a new line of drinks under a white label agreement with A1 Cannabis Company, a subsidiary of Iconic Brewing.
The new line of beverages includes Basecamp, a CBD-forward iced tea, and Summit, a THC-forward citrus water. Basecamp will be available at select retailers throughout Ontario in the coming days with additional markets expected to follow, according to the company’s statement on March 5. Summit is also expected to be available at select stores in the coming weeks.
“Our agreement with A1 demonstrates the strategic value of partnering with leading companies that share our vision and reinforces our commitment to launching the Cannabis 2.0 products,” said Tyler Robson, Valens CEO. “This is the next step in the execution of our strategy to introduce innovative, high-quality products that deliver safe and customized user experiences.”
Basecamp and Summit were both developed using Valens’ SōRSE emulsion technology which claims to transform cannabis oil into water-soluble forms without cannabis taste, colour or smell. The technology is said to enable faster observed onset times, reduced offset time, have lower doses of cannabinoids due to enhanced bioavailability, and have the potential to achieve more than one-year shelf life.
Under the terms of the white label agreement between Valens and A1, a minimum of 2.5 million cannabis-infused beverages will be produced over five years, with the opportunity to expand on the partnership.
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