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Truss Beverage announces summer products lineup


April 14, 2021
By Grow Opportunity staff

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Truss Beverage Co. (CNW Group/Truss Beverage Co.)

Six new products from Truss Beverage Co. are on its way to cannabis retailers this summer.

Truss Beverage, which is a joint venture of Molson Coors Canada and HEXO Corp, announced that it will be adding new cannabis beverages to its portfolio of cannabis beverages. Its summer lineup will include:

  • House of Terpenes™ Valencene & Sparkling Tonic
  • XMG™ Citrus and XMG™ Watermelon
  • Veryvell™ Honey Green Iced Tea
  • Little Victory™ Lemonade
  • Mollo™ 5 Lime

All six THC and SBD products were made in Truss’ processing facility Belleville, Ont.

“We’re delighted with the reception to the portfolio to date,” said President and CEO Scott Cooper in a company release. “We’ve sold over two million units and took leadership of the category in early 2021 with a 43 per cent market share. The category shows no signs of slowing down and we expect it to continue to evolve and grow well into the remainder of 2021.”

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With the awareness of the cannabis beverage category at an all-time high, Cooper says the company is looking to leverage this public interest with a growing product selection for consumers to try.