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Xebra’s cannabis-infused lemonade accepted for summer listing in Ontario

Cannabis supplier Xebra Brands Ltd.’s Vicious Citrous cannabis-infused lemonade has been accepted by the Ontario Cannabis Store for listing and sale in Ontario.

In an April 12 news release, officials with Vancouver-based Xebra said that Vicious Citrus combines 10mg of THC with 2mg of CBN (cannabinol). “Vicious Citrus is one of only a few beverages in Canada containing CBN, a unique cannabinoid that is booming in interest across North America,” they said.

“Marketing of [our] Vicious Citrous Lemonade can now begin in Ontario, where some 1,143 retail cannabis store licences have been issued, making it by far the most lucrative cannabis market in Canada,” they continued. “Commercial production is scheduled for June 20, and product is expected to be available on store shelves in Ontario, and in other provinces this coming summer.”

Xebra said it has engaged a cannabis sales and marketing agency to introduce Vicious Citrus Lemonade to Canadian cannabis retailers.

“In addition, Vicious Citrus Lemonade is believed to be the one and only cannabis product in Canada that utilizes emulsion IP that has undergone Phase I human clinical trials,” the news release said. “The trial was carried-out with the approval of Health Canada. Xebra believes that as the cannabis industry develops, that consumers will demand better and safer products, and that claims about characteristics such as absorption, homogeneity, bioavailability, and shelf-life will be more closely scrutinized by regulators, such as the U.S. FDA, and Health Canada.”