Aurora expands Strains for Heroes offerings designed for veterans, by veterans
September 8, 2023 By Grow Opportunity Staff
(CNW) Edmonton — Aurora Cannabis Inc., the Canadian company opening the world to cannabis, today announced the launch of Honour, a new cannabis cultivar designed for veterans, by veterans and the second offering from Aurora’s Strain for Heroes portfolio. Five per cent of net profits from the sale of Strain for Heroes products will be used to support veteran organizations across Canada.
Honour, available under the MedReleaf brand, was selected with direct input from Canadian veterans. Aurora proudly welcomed Canadian veterans to the company’s unique research and development facility in Comox, B.C., for a firsthand, interactive experience with the cultivation program underway at the site. Honour and Valour strains were chosen from meaningful feedback from the veteran community and aim to provide veterans with the distinct cannabis experience they seek.
Honour is derived from premium cultivars and features notes of pungent gas, earthy soil and sweet aromas. A premium indica, Honour contains 20-26 per cent THC and is available now in 15g dried flower, followed by pre-rolls in October. Both are exclusive to veteran Aurora medical patients.
“We’re deeply committed to the supporting Canadian veterans, and proud that we are able to provide a personal experience to our patients by identifying the cannabis products that will best serve their needs and preferences,” says Mike Jones, SVP of Medical Sales at Aurora Cannabis. “Our entire team is here to serve those who have served our country and one simple way we can give back is by supporting the import work that veteran-focused organizations do to help their community.”
Proceeds from the sale of Strain for Heroes products, will be used to contribute cash and in-kind donations to veteran-focused organizations and clinics across Canada, including: Wounded Warriors, The Post Traumatic Growth Association, The Valhalla Project and Quilts of Valour, among others.
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