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Canadian neurotechnology company Zentrela launches education program based on brainwave research

Hamilton, Ont. — Zentrela, a leading Canadian neurotechnology company, is proud to announce the launch of an innovative education program focused on providing consumers with reliable information about the effects of cannabis products.

Through cutting-edge brainwave research, Zentrela aims to empower consumers with the knowledge they need to make informed purchase and consumption decisions in the rapidly growing cannabis industry.

Lack of reliable information

As the cannabis market continues to expand, an increasing number of infrequent, inexperienced, and new consumers are seeking reliable information about the potential effects of cannabis products. This critical information gap has left many consumers unsure about the impact of different cannabis products and has hindered their ability to make informed choices.

Unmet consumer need

Until now, this significant consumer need has remained largely unaddressed due to the scarcity of comprehensive, scientific research in this field. Zentrela recognized this issue since the federal Canadian legalization and in 2021 started the world’s largest brainwave study to objectively quantify and classify the psychoactive effects cannabis products have on the brain. As of today, more than 800 consumers of beverages, edibles, pre-rolls and vapes have participated in the Zentrela research project.

The neurotech tech company is announcing today the beginning of a series publications of scientific articles where they will describe the results of their massive cannabis effect research using their proprietary wearable brain device and Machine Learning algorithms to accurately describe the effects specific products create for consumers. For the first time, new or inexperienced consumers will have neuroscience-backed product effect information to make informed purchasing and consumption decisions.

Unveiling the truth through research

Having successfully piloted their science-driven consumer education approach since 2022 with leading retailers in the Greater Toronto Area and Collective Project, an innovative cannabis beverage brand, Zentrela is now prepared to scale up their program and share their findings with a broader audience of Canadians. This scale-up phase includes publishing the results of their extensive, independent research to address a wide range of consumer questions such as how onset times vary between cannabis beverages, edibles, pre-rolls, and vape products. Zentrela has forged partnerships with age-gated media companies as well as influencers in age-gated social media platforms such as Instagram, Reddit, Twitter, to ensure broad distribution of this scientific content.

Furthermore, Zentrela is partnering with retailers who are committed to educating consumers and helping them make more informed decisions. By leveraging their study publications, Zentrela will provide these retailers with science-backed cannabis product effect information, enabling budtenders to objectively inform consumers and enhance their overall experience. Retailers currently participating in the program include Spirit Leaf, Little Italy and Curious Cannabis. These collaborations will ensure widespread dissemination of accurate information and reach cannabis consumers at point of sale.