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Manitoba Harvest expands Whole Foods market distribution

April 5, 2023  By Grow Opportunity Staff

(Globe Newswire) Winnipeg — Manitoba Harvest, the world’s leading hemp foods brand and a wholly-owned subsidiary of Tilray Brands, Inc., debuts the brand’s first Regenerative Organic Certified (ROC) Hemp Hearts exclusively at select Whole Foods Market stores across the United States beginning in April 2023. Following the exclusivity period, the product will continue to be available at Whole Foods Market and other locations throughout the U.S. and Canada.

“We are thrilled to expand our distribution with Whole Foods Market with the launch of Manitoba Harvest Regenerative Organic Certified Hemp Hearts as consumer interest in hemp-based foods continues to grow. Over the past year, products with hemp as an ingredient grew 1.5x faster than products with chia and flax, other leading super seeds. As Hemp industry leaders, we’re committed to educating consumers about the vast nutritional, sustainable and versatile benefits of hemp by bringing best-in-class products to market.” — Jared Simon, president, Manitoba Harvest

With 10g of plant protein and 12g of omegas 3 & 6 per serving, Manitoba Harvest ROC Hemp Hearts are an ultimate super food with a versatile, nutty flavour and vital nutrients for daily wellness like magnesium, fiber, zinc, and iron. Hemp Hearts are great for a range of dietary preferences including Vegan, Paleo, Keto, and Gluten-Free diets.

As a Certified B Corporation and brand dedicated to fostering a healthy and sustainable environment, Manitoba Harvest ROC Hemp Hearts take an active role in combating climate change by supporting soil health. To do this, Manitoba Harvest partners with organic farmers who work to restore degraded soil, improve biodiversity, increase carbon capture, and improve their livelihoods.


Hemp is ideal for regenerative agriculture because of its deep roots and pest resilience. It also helps replenish carbon in the soil, supports living root systems, reduces the use of pesticides, and sequesters carbon. Regenerative Organic Certification also prioritizes the well-being of farming communities. For 25 years, Manitoba Harvest has supported indigenous and local farming communities by providing hemp agronomy training to improve yields and enhance financial stability.

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