Mikra successfully launches Serenity, an innovative mental health product for anxiety
November 30, 2023 By Grow Opportunity Staff
(Globe Newswire) Toronto — Lifeist Wellness Inc., a health-tech company that leverages advancements in science and technology to build breakthrough ventures that transform human wellness, is pleased to report that its U.S. biosciences subsidiary Mikra Cellular Sciences Inc. has begun sales of Serenity, a natural supplement for addressing symptoms of anxiety.
“The first orders of Serenity on our online store have shipped to our customers, and we look forward to unveiling new marketing campaigns for Serenity, as well as CELLF and Rescue in the weeks to come. We are committed to bringing compelling natural products, backed by the scientific gold standard of randomized controlled trials, to market. Serenity is just such a product, and initial feedback has been overwhelmingly positive.” — Meni Morim, CEO, Lifeist
Last week, Mr. Morim had explained that with so many young people grappling with symptoms of anxiety, the company was of the view that there was an opportunity to introduce a natural, science driven alternative for those seeking relief.
A Psychology Today article published on November 27 confirmed this position with reported research demonstrating the following:
“A study by the American Psychological Association found that Gen Zers are 27 per cent more likely to report anxiety and depression. While they are more likely to exhibit psychological concerns compared to previous generations, they are also more likely to be vocal about their mental health concerns and seek help.”
The active ingredient in Serenity is a steam extract of lavender oil which has been extensively clinically studied as a frontline solution to anxiety. In a randomized, double-blind clinical trial it out-performed paroxetine (Paxil), a frontline SSRI prescribed for the management of generalized anxiety disorder. The same study also concluded that lavender oil extract “…is efficacious and well tolerated in patients with GAD (generalize anxiety disorder) … 1/8and 3/8 can be terminated after 10 weeks of treatment with the full therapeutic dose without down-titration and without causing symptoms of withdrawal.”
Mikra is pushing biosciences beyond the expected with the belief that it is possible to add more active, vigorous, enjoyable, and valuable years to your life through protecting and maintaining your cellular health.
Lifeist is committed to bringing natural products — backed by real science — to current and future customers and looks forward to introducing new products in the first half of 2024.
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