News Business Cultivation Production
Segra International signs a genetic partnership agreement with Grounded Genetics and The Holding Company

(Globe Newswire) Vancouver — Segra International Corp., an agriculture technology company is pleased to announce a new exclusive global distribution agreement with Grounded Genetics and The Holding Company.

Under the terms of the agreements, Segra will partner with both companies to bring a significant collection of proven, award-winning and unreleased genetics to Canadian and International markets. Access to these genetics will be available in the fall of 2023 in the form of tissue culture mother plants and tissue culture plantlets (clones).

In addition to their extensive collection, Segra will collaborate with both groups to offer custom phenotype selection and breeding projects for customers on an “a la carte” basis.

“We believe that pheno selection and breeding initiatives are better suited in a dedicated environment vs. the grow rooms of our customers. Offering this service fills a gap in the market place and allows our customers to focus on what they do best, cultivation.” — Matthew Don-Carolis, VP of sales, Segra

“I am thrilled to announce our partnership with Grounded Genetics and The Holding Company. Their global reputation and experience in breeding and genetic selection is impressive. Their ability and commitment to identify the best cultivars for specific environments and outcomes aligns perfectly with our mission to deliver exceptional products to our customers.” — Jamie Blundell, CEO, Segra

“In addition to the business rationale, Segra is a great fit culturally, where we are all focused on doing the right thing for our partners and customers alike. This collaboration represents an incredible opportunity to leverage the synergies between our companies and drive innovation in the cannabis industry. Segra’s DNA fingerprinting technology also brings confidence that our genetics will be preserved safely in tissue culture and adds a level of protection that our genetics will not be widely distributed.” — Dave, CEO, The Holding Company

This partnership presents a compelling opportunity to leverage years of innovation and genetic development for growers to introduce true-to-type, proven and diverse cultivars into their respective markets. Through Segra’s cutting-edge clean stock tissue culture plantlets, growers can have peace of mind, knowing that the plants they receive are free from detectable pests, pathogens, viruses or viroids. With limited supplies available, we encourage interested growers to reach out today to learn more about this opportunity and join Segra’s growing network.