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Village Farms International announces launch of top-selling cannabis brands in the UK

January 3, 2024  By Grow Opportunity Staff

(Globe Newswire) Vancouver — Village Farms International, Inc. today announced the first shipment and launch of two leading cannabis brands in the United Kingdom (UK). The company’s Pure Sunfarms and The Original Fraser Valley Weed Co. (Fraser Valley) brands will be distributed by 4C LABS, a leading UK medical cannabis company focused on providing patients with world class medical cannabis products.

The launch includes three of Village Farms’ most popular strains in Canada: Pink Kush, Jet Fuel Gelato and D. Burger. Pure Sunfarms’ Pink Kush is a long-standing favorite among Canadian consumers, consistently holding the top-selling spot in dried flower nationally over the past two years. Pure Sunfarms’ Jet Fuel Gelato rapidly became a consumer favorite in Ontario, Canada’s largest provincial market. And Fraser Valley’s D. Burger is the third best-selling dried flower strain in Ontario.

“This launch of our leading BC-grown cannabis brands is a game-changer for patients in the UK, the third most populated country in Europe,” said Michael DeGiglio, chief executive office of Village Farms. “We are proud to launch brands and products in the UK that have driven our top-three market share performance in Canada, while also proving successful in other international markets. Through our wholly owned subsidiary, Pure Sunfarms, we are now exporting our preferred Canadian-grown cannabis products to four international medical markets, including Germany, Australia and Israel, which together with the UK, represent a population of more than 185 million.”

“We are thrilled to partner with Village Farms to bring its best-selling flower products in Canada – the most competitive cannabis market in the world – to the UK medical market for the first time,” said Greg Dobbin, president and chief executive officer of 4C LABS. “Their Pure Sunfarms and Fraser Valley offerings will each uniquely fill out important segments in our portfolio to address the needs of UK consumers seeking consistently high-quality flower. Village Farms is known to be best in the world at delivering such quality, with stable supply, and we are confident these brands will resonate with UK consumers immediately upon launch and support 4C LABS in our goal to build a dominant position in the UK medical cannabis market.”


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