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Heritage Cannabis launches value brand RAD

Heritage Cannabis Holdings Corp. has a brand new value brand that provides affordable cannabis concentrates and extracts for consumers on a budget.

RAD, the new value brand under Heritage’s subsidiary Premium 5 Ltd.,  launches with 21 products with plans to launch more in the coming months. Products are now available in Alberta and British Columbia and are expected to go into the remaining provinces and territories.

“There is a strong market for our product offerings through Premium 5, but we acknowledge the growing consumer demand for more affordable concentrate offerings,” said David Schwede, Premium 5 CEO. “With RAD, we aim to leverage our strong reputation to delight our consumers with quality products at a value price point.”