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New CEO at Weekend Unlimited


December 18, 2018
By Grow Opportunity Staff

Topics
Weekend Unlimited has appointed consumer packaged goods leader Paul Chu to bring and grow acquired brands to Canada

Recreational cannabis lifestyle brand Weekend Unlimited Inc. has announced Paul Chu as its new president and chief executive officer.

As an executive and entrepreneur, Chu brings more than 25 years of success across a variety of industries including CBD cannabis, technology, hardware/software, food and beverage, energy, telecommunications, hospitality, and real estate. 

“Under Cody Corrubia’s leadership, Weekend Unlimited has acquired, and entered into agreements to acquire a robust portfolio of brands in flower, edibles and extracts categories,” said Kevin Ernst, corporate director of Weekend Unlimited. “Cody established the company in multiple markets including California, Canada, Jamaica, Washington State, and other legal jurisdictions in the United States with the opportunity to leverage a strong product portfolio, positioned for growth in 2019.

“Working with Paul to add Canna Candys to our portfolio, it became clear that he brings the leadership and experience we need to take Weekend Unlimited to the next level.”

Chu has co-founded and held leadership positions at companies in the cannabidiol (CBD) cannabis industry, including HEY MARY and Canna Candys. Chu has also served as co-founder of High Desert Group and Boom Energy NYC. He has served as managing director of Johnny Rockets NYC; chairman and CEO of iSWIMBAND; co-founder of Mobile123 and VIAONE Technologies; co-founder and co-CEO, Urban Wireless; and vice-president of Regal China Cruises.

“I am honoured to join Weekend Unlimited, as we build the company into the world’s leading recreational cannabis lifestyle brand,” Chu said. “I am optimistic about the prospects and opportunities of launching innovative high-quality products and services throughout our existing and new markets.

“Based on our successes to date, Weekend Unlimited has an unparalleled opportunity to create demand for a consumer-focused portfolio of recreational cannabis brands.”

Chu attended the University of Southern California – Marshall School of Business. He has served as president of IDV – Hansen Beverage Company, where he launched the distribution network that introduced the Southern California fresh juice company to 13 states along the northeast seaboard. Chu also formulated and began the “Fresh Squeezed Juice and Monster caffeinated beverage” movement in the Northeast, successfully placing product into SYSCO Foods, 7-Eleven and New York City’s Gourmet Markets. 

Chu co-developed the first prepaid telecom platform, pioneering a digitally built and managed master distributor of mobile phones and prepayments which generated over $750 million within four years of inception. Chu has secured placement of products into big box retailers including Walmart, Toys R Us, and Staples. He is the founder of HEY MARY, the first Artificial Intelligent-driven platform for in-home personal cannabis dosing and dispensing.