Pure Sunfarms expands its brand portfolio with Fraser Valley Weed Co.
July 19, 2022 By Haley Nagasaki
(Globe Newswire) Delta, B.C. — Pure Sunfarms Corp., a subsidiary of Village Farms International, Inc., announces the expansion of its brand portfolio with the launch of The Original Fraser Valley Weed Co. — a new recreational cannabis brand offering bulk dried flower grown in British Columbia’s Fraser Valley.
Fraser Valley Weed Co.’s initial ounce packs of greenhouse-grown bud is targeted at the price-sensitive frequent purchaser looking for good value, potency, and consistent availability.
“We saw a strategic opportunity to launch a new brand offering weed in large format that is positioned in a lower price tier than our flagship brand, Pure Sunfarms. The Original Fraser Valley Weed Co. offers consumers no-fuss, dependable, potent weed that’s grown in BC’s Fraser Valley and never in short supply—because we know weed grows better in the valley, and soon our consumers will know it too.” — Mandesh Dosanjh, President & CEO, Pure Sunfarms
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