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Q&A with Kyra Horvath: Second generation millennial grower

May 13, 2024  By Grow Opportunity Staff

Laine Keyes and Kyra Horvath. Photo: Courtesy of Pineapple Buds

Second generation cannabis grower Kyra Horvath learned to cultivate after her mother-in-law. She quickly took to the craft and in 2020, Horvath and her husband/business partner Laine Keyes began the build of their 10,000 sq ft facility in Oliver, B.C.

While their focus is on the domestic market, specifically British Columbia and Ontario, Pineapple Buds finds differentiation in their taste and preferences for the sensory appeal of their product – recognizing a distinctly millennial twist to their practices and consumer demographic. 

GO: What practices did take away from your mother-in-law?

KH: Every single time I bring people into the facility and train them, the first thing that comes to mind is everything that Laine’s mom taught me. When we first started out, we were in soil, and one of the funniest things is his mom is really into feng shui. When I went in to water, she told me I couldn’t water in a zig zag, it had to be a figure eight to have the right feng shui for the plants. That’s one of my best memories and it’s always in the back of my mind: how would she do this, and how do I incorporate the methods of others? Now being able to use science and all these different resources at our fingertips that weren’t available before – I keep that in mind.    

GO: What growing methods have you adapted using modern research?

KH: One of the first facilities that Laine co-founded was on his farm growing cannabis with fish. That’s naturally how we went from soil to what would be considered deep water culture, just without the fish component. One of the reasons we decided to stay with hydro is because the growth rates have always been really strong for us; the plant vigor. Transplanting out of soil is time consuming. So instead, the plants go in, they stay, they grow for their entire lifetime, then they get cut down with only the necessary maintenance required.  


GO:  What provinces are you in and how many SKUs do you have?

 KH: We are in B.C. and we sell through direct delivery and central, and then Ontario too. In B.C., we have eight SKUs and in Ontario we have two general listings, and we were just approved for two more. In B.C. we have four cultivars: Candy Kush (our most recent), Pineapple Haze, Purple Gushers (2023 Karma Cup winner), and Volcanic Haze – a blend of Haze and Gushers. 

Photo: Courtesy of Pineapple Buds

GO:  Are you exporting product? 

KH: We want to support our Canadian retailers who have been put through the wringer just as much as LPs have. Retailers have also had a really tough time navigating making a business that has consistent revenue coming in with everybody getting a piece of the pie. So, if we can do our part in not only helping LPs but also being there for retailers and making sure there’s good quality product on the shelves that they can stand behind and sell, that’s really where our focus is. We want to maintain that good relationship with B.C. and make sure that they’re well fed, while also continuing to add on provinces as we grow. 

GO:  How has yours and Laine’s identity informed your cannabis careers?

KH: When we immersed ourselves in the legal market, we thought why would people want to have our product over somebody else’s? Obviously craft is a huge part of that, but one of the reflections that both Laine and I had is our age. We put almost a millennial twist on production – how we grow is for the qualities that we would like to consume. We like the flavours; we love the beautiful colours: the purple, the reds, the pinks. Sometimes when we bring in contractors, there is the assumption that because I’m young I don’t know what I’m doing. Back in the day you would leave a lot more leaf and under leaf foliage, and now we use lollipopping, which is a change in pruning technique, and that’s something I would associate with the generational change.   

Kyra Horvath is the COO and master grower at Pineapple Buds, located on the Osoyoos Indian Band in Oliver, B.C. 

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