Safeguarding cannabis with edible barcodes and blockchain
By Grow Opportunity Staff
TruTag Technologies, a brand security solutions company, announced a partnership with Tag-it Tech, a Seattle, Washington-based technology firm, last week.
The alliance couples TruTag’s “edible barcode” technology platform with Tag-it Tech’s blockchain-based tracking system.
In a press release, TruTag said the two companies will work together to bring safety, security and traceability to the North American cannabis market.
The illicit trade and unauthorized diversion of legal marijuana products is jeopardizing consumer safety and costing states hundreds of millions of dollars in lost revenue.
The combined platform offers regulators and producers visibility, auditability and a means of safeguarding the cannabis supply chain.
“Blockchain innovation offers producers, regulators and dispensers a novel means of information-sharing in the supply chain,” said Paul Schutt, CEO and co-founder of Tag-it Tech.
“However, blockchain systems still require a secure link between the physical and digital world, and TruTag’s micro-taggant technology is perfect in this respect – providing a covert means of directly tagging cannabis products and their edible derivatives.”
Michael Bartholomeusz, Chief Executive Officer of TruTag Technologies said, “Tag-it Tech brings technological innovation, sector experience and a shared vision for creating a trusted supply chain.”