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Aurora Cannabis takes on Nelson Peltz as strategic advisor


March 13, 2019
By Grow Opportunity Staff

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Edmonton, Alta.-based Aurora Cannabis has announced that it has appointed Nelson Peltz as a strategic advisor.

“Nelson is a globally recognized business visionary with a strong track record of constructive engagement to generate accelerated, profitable growth and shareholder value across many industry verticals that are of great interest to us,” said Aurora CEO Terry Booth. “Like us, Nelson also takes a long-term view of value creation to benefit all stakeholders. We look forward to working with Nelson to further extend our global cannabis industry leadership by aligning Aurora with each of the major market segments cannabis is set to impact.” 

Peltz is CEO and founding partner of multi-billion-dollar investment management firm Trian Fund Management LP. Aurora said he will work collaboratively and strategically with the company to explore potential partnerships that would be the optimal strategic fit for successful entry into each of Aurora’s contemplated market segments. Peltz will also advise on the company’s global expansion strategy.

“I believe Aurora has a solid execution track record, is strongly differentiated from its peers, has achieved integration throughout the value chain and is poised to go to the next level across a range of industry verticals,” Peltz said. “I also believe that Canadian licensed producers, and Aurora in particular, are well positioned to lead in the development of the international cannabis industry as regulations evolve, with a strong, globally replicable operating model.”