San Rafael '71: MedReleaf's first cannabis-inspired beer
Cannabis producer MedReleaf introduced its first adult-use recreational brand: San Rafael '71, inspired by and designed to celebrate the spirit of classic cannabis culture.
In their press release, MedReleaf said San Rafael '71 was designed with the ‘classic’ consumer in mind, one of the largest demographics in the market.
San Rafael '71 is said to be for “adults who value quality and an authentic experience.”
The company has partnered with Amsterdam Brewing, to develop and launch the first San Rafael '71 product, 4:20 Pale Ale.
"While cannabis aficionados eagerly anticipate the day they can buy legal products, we thought we'd offer the San Rafael '71 4:20 Pale Ale for them to enjoy while they wait," noted Darren Karasiuk, VP Strategy at MedReleaf.
"San Rafael '71 4:20 Pale Ale does not contain any cannabis, but it will take you back to where it all began and introduce Canadians to the spirit of adventure, exploration and freedom at the heart of 4:20."
4:20 began as a reference to the time of day when a group of friends would meet to search for what was believed to be a hidden crop of cannabis.
The meeting place was San Rafael, California and the year was 1971.
Over the past half century, 4:20 has evolved to more broadly symbolize cannabis folklore and lifestyle.
The product will taste like a blend of citrus and summit hops, and specialty malts, finished with peach and pine aromas giving way to spice and mild bitterness.
San Rafael ’71 will also contain 4.20% alcohol by volume and 42 IBUs.
San Rafael '71 4:20 Pale Ale will be available in 473ml cans at The Beer Store starting February 12th, and is currently in Amsterdam's two retail locations and several bars and restaurants.
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